Paul Walker Ocean Leadership Award: Selection Guidelines


Paul Walker Ocean Leadership Award: Selection Guidelines

Background

The Paul Walker Ocean Leadership Award was created by the Monterey Bay Aquarium in collaboration with Paul Walker’s daughter in 2014 to honor the memory of the actor who used his celebrity to advance ocean causes and in support of philanthropic ventures. The annual award continues his legacy by recognizing individuals who use their public stature in a similar fashion.

The pairing also created a Paul Walker Youth Award to recognize a young person who is an ocean conservation champion. The Paul Walker Foundation working with the Aquarium provides scholarship support to the youth award winner so they can pursue marine science studies in college.

Award Criteria

Award candidates to be considered by Monterey Bay Aquarium and the Paul Walker Foundation must:

  • Have a high public profile in one or more dimensions of the entertainment media (e.g. celebrities in the worlds of acting, music, dance, comedy, art, sports, social media).
  • Have demonstrated a public commitment to ocean issues in one or more of these areas:            
A. Ocean plastic pollution.
B. Sustainable seafood.
C. Ocean wildlife protection.
D. Ocean climate impacts.
E. Ocean Education
  • Have demonstrated their commitment via one or more of these channels:
A. Speaking out        
B. Producing PSAs.
C. Living an ocean-friendly lifestyle.
D. Activating and engaging youth/fans in support of ocean conservation issues
Be individuals whose character and values align with the Aquarium’s brand and image, and with the values that Paul Walker embodied, and his foundation carries on today.
  • Be available to accept the award in person during World Ocean Day ceremonies in Monterey in June
  • Be willing to act as a spokesperson and/or deliver messages on behalf of the Monterey Bay Aquarium’s conservation programs, and the Paul Walker Foundation
Identifying Candidates

The process of finding potential Paul Walker Award recipients will include:

  1. Adult award
  • Research publicly available sources (LookToTheStars.org, news clips, social media mentions and referrals from past recipients)
  • Seek referrals from colleagues in the Aquarium’s Development & Fundraising, Conservation & Science and other work groups
  • Seek suggestions from the Paul Walker Foundation, Environmental Media Awards colleagues and others more directly involved in the entertainment industry

 

  1. Youth award (INDICATE AGES)
  • A selection process has been developed to invite nominations and/or recommend a recipient This process is in collaboration with the Paul Walker Foundation. Youth Award recipients can be participants of the aquarium’s teen leadership programs (e.g. Teen Conservation Leaders, WATCH, others as developed and designated by Education team)
Selection Process
  1. Adult award
  2. Compile list of potential recipients
  3. Preliminary vetting* of candidates by a Marketing and Communications subcommittee from the Aquarium (Director of Marketing, Communications Director, Director of Strategic Engagement)and an executive from the Conservation & Science Division.
  4. Final review and selection of candidates by leadership of Paul Walker Foundation, Vice President of Marketing, Vice President of Communications, Vice President of Development and the Ocean Conservation Policy Manager with the Monterey Bay Aquarium
  5. December: Reach out to award candidates to confirm interest/availability.
*Vetting process:

After researching sources that provide information about a candidate’s positive, negative or neutral image, determine that awarding the Paul Walker Ocean Leadership Award to the selected recipient would be a (high level, mid-level or low-level) reputational risk. Issues to be considered in assessing potential reputational risk will include factors such as criminal history, drug use, controversial public behavior or espousing extreme positions

NOTE: It is always an option to skip a year if we don’t identify a suitable candidate, or if the candidate we identify is not able to accept the award in person.

  1. Youth award
  2. Aquarium Education team will direct interest to award guidelines/application process to the Paul Walker Foundation website.
  3. Candidates submit an award application/essay with recommendations
  4. Preliminary vetting of candidates by an Education team subcommittee
  5. Final review and selection of candidates by leadership of Paul Walker Foundation, Director of Education, Director of Marketing, Director of Communications,Vice President of Development and Ocean Conservation Policy Manager with the Monterey Bay Aquarium
Paul Walker Ocean Leadership Award recipient
    • September/October: Solicit names of potential candidates; vet those selections
    • November: Review final names and select a recipient
    • December: Reach out to award candidates to confirm interest/availability.
    • June: Present award in public ceremonies at World Ocean Day event (first weekend in June)
      Paul Walker Youth Award recipient
      • September/October: Notify award process and t application period open and direct interested parties to the Paul Walker Foundation site.
      • October 31: Close application period
      • November/early December: Review applications and select a recipient
      • June: Present award in public ceremonies at World Ocean Day event (first weekend in June)